6.03.2008

Micro-Blogs: Keep It Short Stupid

"Let's all get small," quipped Steve Martin, well, that is where online content is headed.

In the past I have talked about blogs as a kind of journal or diary. And they were largely initiated by users for their own purposes- hobbies, sordid details of their lives, travel tips, etc. Commercialization of blogs has led to a new format, kind of like a magazine where you can flip through the various blogs and posts to read up on topics of interest which are either posted by
organizations, or, supported by commercial advertising.

Going beyond that are micro-blogs which allow short bursts of information users put out to their network.

Micro-blogs, sites like Plurk, Twitter and Facebook, give users the chance to post brief comments, questions, information in just a few, or even one sentence(s). With limited space, messages are concise and targeted to the blogger's audience.

note Twitter's use of a single column for all "tweets." (posts)
Twitter asks users to answer one question, "What are you doing?" - in 140 characters, or less. Twitterati communicate with their friends, or "followers" as they are known by posting messages and responding to their friends. Conversations and posts from the people you follow are listed in reverse chronological order all in one column. (see above) Lately, Twitter has become a victim of its own success and has been down a lot, but with the company's recent infusion of $15 million in new capital, that should be resolved.

One of the most active "Twitterati" is Barack Obama who has over 34,000 followers and is following over 35,000 people.
Where does he find the time?? Another example of a successful Twitterati is NASA. Yes, the Mars Phoenix Lander communicated with Earthlings through Twitter posts. All managed by a NASA intern, no doubt. The New York Times posted a sample of a Mars Phoenix "tweet":
Here’s a great picture of my deployed arm with the scoop on the end: http://tinyurl.com/3s354p I can’t wait to dig in the dirt next week.
You can join the other 16,991 people to follow the Phoenix Lander on Twitter here. (Which, by the way, makes the Lander #13 on the list of most active Twitterati.)

Plurk expands the concept by posting comments on a timeline with all the responses grouped together. Users can "ask," "say," "wish," or more to friends. It is a little more sophisticated than Twitter, but needs to develop a following. I have been using both Plurk and Twitter and I have more work-related connections on Twitter, Plurk has not developed that audience yet. Read the Plurk FAQ.

Facebook, too, facilitates micro-blogging. It has a little section that says "Deb is..." and I occasionally update it to describe what I
am up to. "Deb is looking for chocolate." "Deb is posting on her blog." etc. Not something I love to do, but it is fun to read what folks are up to. Facebook users can post messages, links, photos, etc. all in the short format that micro-blogging requires.

Note the simplicity of Facebook's status box. Apologies to Twitter.

Tomorrow I will take a look at how micro-blogging impacts public relations, media relations, customer service and marketing- phew!

-I Can't Keep Up


6.02.2008

SuperNews! - Social Networking Wars

OK, I know this is two videos in a row, but for a Monday, you'll love this. Check out this dude as he tries to "manage" his various social media applications!

Tomorrow's post will cover microblogging. Stay tuned!

-I Can't Keep Up

6.01.2008

Sunday Funnies: Got Milk?

This isn't exactly the kind of endorsement the Milk Board is looking for.



**There have been problems with e-mail subscribers receiving embedded video if you did not receive a video in this post, please go to my blog to view. I apologize for the inconvenience and am working to solve the problem!

Happy Sunday!

-I Can't Keep Up